Total Potential Uplift
+$94,721
per month — all 6 opportunities activated
Current MRR
$150K
Potential MRR
$244K
Exit Value (3–5×)
$8.7M–$14.6M
Identified Opportunities
📧
528 Cold Email List
11% conversion × $130/wk × 4 wks
$30K
📱
IG DM Pipeline (43 leads)
19% close rate × $130/wk × 4 wks
$43K
🎓
Group Coaching Tier
50 clients × $197/month (new tier)
$9.9K
📦
Self-Paced Program
20 sales/month × $497
$9.9K
🔁
Churn Rescue (6 at-risk)
22% save rate × $130/wk × 4 wks
$686
📅
No-Show Rebook (7 leads)
34% rebook rate × $130/wk × 4 wks
$1.2K
Monthly Impact Summary
Current MRR
$150,000
Email list activation+$30,000
IG pipeline optimised+$43,000
Churn rescue + rebooks+$1,921
Group + self-paced tiers+$19,800
Potential MRR
All opportunities activated
$244K
+$94K / month
At $244K MRR, a 3–5× exit values the business at $8.7M – $14.6M AUD. The $25K build pays for itself in the first week of email list activation alone.
Every $1,000 of new MRR creates $36,000–$60,000 of exit value at a 3–5× multiple.