BASELINE bodies
·
Financial Clarity
·
April 2026 · Revenue, expenses & net profit
Week 11 · Build Active
Monthly Revenue
$150K
+4.2%
vs $144K last month
Monthly Expenses
$39.8K
+4.3%
Coach payroll is largest item
Net Profit
$110K
73.4% margin
vs $106K last month
Annual Projection
$1.8M
$1.32M net
At current trajectory
Revenue by Coach
Jaimie
42 clients @ $130/wk
$21.8K
15%
Chloe
38 clients @ $130/wk
$19.8K
13%
Ash
41 clients @ $130/wk
$21.3K
14%
Marcus
36 clients @ $130/wk
$18.7K
12%
Total
$150K
Expense Breakdown
Coach Payroll
$28.0K
70%
VA Team
$6.5K
16%
Tools
$2.3K
6%
Ad Spend
$1.2K
3%
Admin
$1.8K
5%
Total Expenses
$39.8K
Expense Ratio: 26.6%
Very healthy — industry average is 45–55% for coaching businesses at this scale.
Tech Stack Cost
$233/month total
Kit (ConvertKit)
Email
$79/mo
Airtable
CRM
$50/mo
Make (Integromat)
Automation
$29/mo
ManyChat + Claude API
DM Bot
$75/mo
ThriveCart
Checkout
Free
Trainual
Delivery
Free
Calendly
Booking
Free
Stripe
Payments
Free
Cash Flow Notes
All revenue is recurring weekly — strong cash flow predictability
Payroll is the largest expense at 18.7% of revenue
Tool stack costs $233/month — highly efficient at this scale
No group or self-paced revenue yet — $19,800/month opportunity untapped
Ad spend at $1,200/month — well below recommended $3,500
Annual Projection
Revenue
$1.8M
Expenses
$478K
Net Profit
$1.32M