BASELINE bodies·CEO Dashboard·Morning briefing
Week 11 · Build Active
BB
Morning Briefing · Friday 25 April 2026
Revenue is tracking at $150K this month — up 4.2%. 6 clients flagged for churn rescue. 43 leads active in the pipeline, 8 at Zoom stage. Exit score sits at 62/100 — Phase 1 build is live.
— 14 DMs qualified overnight— 3 overdue VA tasks— Churn rescue active: 6 clients— Phase 1 build in progress
Monthly Revenue
$150K
↑ 4.2% vs last month
Active Clients
187
+12 this week
Churn Rate
4.8%
6 at risk
Lead Pipeline
43
8 at Zoom stage
Exit Score
62/100
Target: 85+
MRR Trend — Last 7 Months
OctNovDecJanFebMarApr
6-month growth: +$22K↑ 17.2%
Lead Funnel — This Week
IG DMs this week
43100%
Qualified by bot
3172%
Application sent
2456%
At Zoom stage
819%
Converted to client
512%
Churn Alerts6 at risk
Sarah M.
Missed 2 Zooms
high
Brooke T.
No Trainual login
high
Lily K.
Low check-in score
medium
Tara W.
Missed Zoom
medium
View all 6 →
AI Agent Suite
Tasks automated
47
Today
VA hours saved
14h
This week
DMs qualified
14
Overnight
Clients rescued
3
This month
Instagram DM QualifierLive
Onboarding CoordinatorLive
Client Check-In BotLive
Email Flows — Performance
Welcome / Onboarding
Stripe payment
Open
74%
Click
38%
Lead Nurture (528 list)
Immediate activation
Open
38%
Click
11%
Churn Rescue
Churn monitor flag
Open
52%
Click
22%
No-Show Rescue
Zoom not attended
Open
61%
Click
34%
Revenue Opportunity
+$94,721potential uplift / month — 6 opportunities identified
Potential MRR
$244K
Exit value at 3–5×
$8.7M–$14.6M
View Calculator →